“A five-day course that will upgrade your brand management skills and transform your future

BRAND MANAGEMENT 


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Who is Mark Ritson? 

Armed with a PhD in Marketing from Lancaster University, Mark has spent the past 20 years teaching brand management to MBA students at some of the world’s leading business schools, including London Business School, MIT and Melbourne Business School.

Not only has he taught on these prestigious programs but his teaching has been widely acclaimed with Mark winning the MBA teaching prize at each of these institutions.

An avid writer on branding, Mark is a columnist for The Australian and writes a weekly column for Marketing Week. On three occasions, he has been voted the Business Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK.

Most important, Mark has worked for some of the World's largest companies on global brand strategy. His former clients include McKinsey, Dom Perignon, Benefit Cosmetics, Westpac, Oracle, Jurlique, Baxter, Krug, De Beers, Sephora, St George, Flight Centre and a host of other international companies.

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"Mark Ritson is one of the most important voices in the world of marketing/media/brand building today."


"Provocative, naughty, controversial, inclusive and super smart. He knows his subject and better still, he knows how to teach it. Go, I promise you won’t be disappointed."


"Mark is undoubtedly the most influential and knowledgeable professor I’ve come across and has been critical in helping shape my retail and branding philosophy."

Testimonials
Program Modules

BRAND MANAGEMENT

A five-day course that will upgrade your brand management skills and transform your future

"Mark Ritson is one of the most important voices in the world of marketing/media/brand building today."

Russel Howcraft | CCO, Partner

"Provocative, naughty, controversial, inclusive and super smart. He knows his subject and better still, he knows how to teach it. Go, I promise you won’t be disappointed."

Kim Boehm | Director of Talent Management & Marketing

"Mark is undoubtedly the most influential and knowledgeable professor I’ve come across and has been critical in helping shape my retail and branding philosophy."

Damien Gance | CEO

Armed with a PhD in Marketing from Lancaster University, Mark has spent the past 20 years teaching brand management to MBA students at some of the world’s leading business schools, including London Business School, MIT and Melbourne Business School.

Not only has he taught on these prestigious programs but his teaching has been widely acclaimed with Mark winning the MBA teaching prize at each of these institutions.

An avid writer on branding, Mark is a columnist for The Australian and writes a weekly column for Marketing Week. On three occasions, he has been voted the Business Columnist of the Year at the PPA Press Awards, the highest award for magazine journalism in the UK.

Most important, Mark has worked for some of the World's largest companies on global brand strategy. His former clients include McKinsey, Dom Perignon, Benefit Cosmetics, Westpac, Oracle, Jurlique, Baxter, Krug, De Beers, Sephora, St George, Flight Centre and a host of other international companies.

Program Modules

Russel Howcroft | CCO, Partner

Kim Boehm | Director of Talent Management & Marketing

Damien Gance | CEO

Testimonials

"Mark is one of the world’s outstanding marketing thinkers; his disruptive and proactive ideas feed into his brilliant teaching."

Ian Hardie | Global VP Learning & Development

"The thing that sets Mark Ritson apart is his ability to take the theoretical and provide a framework that enables it to be applied in a practical manner."

Warren Hebard | CMO

"For those who get the chance to be taught by Mark, I highly recommend you take the opportunity as I am sure you will be given the tools for a successful marketing journey."

Jonathan Weavers | Head of Customer Marketing & Insights

"Mark is one of the world’s outstanding marketing thinkers; his disruptive and proactive ideas feed into his brilliant teaching."

Ian Hardie | Global VP Learning & Development

"The thing that sets Mark Ritson apart is his ability to take the theoretical and provide a framework that enables it to be applied in a practical manner."

Warren Hebard | CMO

"For those who get the chance to be taught by Mark, I highly recommend you take the opportunity as I am sure you will be given the tools for a successful marketing journey."

Jonathan Weavers | Head of Customer Marketing & Insights

Mark Ritson

Who is Mark Ritson?

DOWNLOAD BROCHURE

Brand

Diagnosis

Brand

Strategy:

Architecture

Brand

Strategy:

Positioning

Brand

Strategy:

Objective Setting

Brand

Execution

DAY ONE

What are the right research

components to understand

your brand from a

consumer perspective.

DAY TWO

Be certain that you are operating

 the right number of brands and

that they are structured in the

optimum architecture.

DAY THREE

Articulate and position

your brand for success.

DAY FOUR

Set the right objectives

and understand zero

based budgeting.

DAY FIVE

Bring your brand strategy to life

with the correct tactical choices

on pricing, distribution, product

and communication.

Brand Diagnosis

DAY ONE

What are the right research

components to understand

your brand from a

consumer perspective.

Brand Strategy:

Architecture

DAY TWO

Be certain that you are operating the right number of brands and that they are structured in the optimum architecture.

Brand Strategy:

Positioning

DAY THREE

Articulate and position

your brand for success.

Brand Strategy:

Objective Setting

DAY FOUR

Set the right objectives

and understand zero

based budgeting.

Brand Execution

DAY FIVE

Bring your brand strategy to life

with the correct tactical choices

on pricing, distribution, product

and communication.

Get in Touch

For any queries on Brand Management, get in touch with our Program Advisory team using the form below.

For any queries on Brand Management, get in touch with our Program Advisory team using the form below.

($7,500 inc. GST)

($7,500 inc. GST)

($7,500 inc. GST)

MELBOURNE

15 - 19 JULY 2019

($7,500 inc. GST)

APPLY

MELBOURNE

15 - 19 JULY 2019

APPLY

MELBOURNE

15 - 19 JULY 2019


APPLY

MELBOURNE

15 - 19 JULY 2019


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SYDNEY

26 - 30 AUGUST 2019

($7,500 inc. GST)

APPLY

SYDNEY

26 - 30 AUGUST 2019

($7,500 inc. GST)

APPLY

SYDNEY

26-30 AUGUST 2019


($7,500 inc. GST)

APPLY

SYDNEY

26-30 AUGUST 2019

($7,500 inc. GST)

APPLY